American Lamb Sizzles at Summer Events
The sun isn't the only thing sizzling this summer. The American Lamb Board (ALB) is firing up tastebuds at in-person events across the country.
"With summer here and the pandemic subsiding, we're thrilled to participate in more in-person events to share American Lamb," said Peter Camino, ALB Chairman from Buffalo, Wyoming.
Over Memorial Day weekend, ALB was present at Hot Luck, the hottest food festival in Austin, Texas. The three-day food and music festival consisted of 80+ chefs and 20+ bands and entertained nearly 12,000 food enthusiasts. Visitors came from all over the country to get their hands on delicious bites prepared by some of the best chefs the U.S. and Texas food scene has to offer. Proceeds from Hot Luck fund the Southern Smoke foundation whose mission is to assist the restaurant industry when they need it most. The foundation has distributed nearly $10 million over the past 7 years.
Next, ALB headed to Seattle, WA for a boozy brunch weekend at Lumen Field. ALB sponsored Bacon, Eggs, and Kegs, an event for foodies with a heightened interest in brunch. Attendees were offered numerous activity stations including Lamb Bacon Bingo. Participants played a game of bingo for their chance to win a pair of lamb bacon socks and a cup of perfectly crisped lamb bacon. Another highlight was the option to add a slice of American Lamb bacon at the 30ft DIY brunch cocktail station.
Longtime partner EatDenver hosted an industry happy hour this week with support from ALB. EatDenver is a nonprofit restaurant association aiming to foster a sense of community among independently owned Denver restaurants. The event was held at a local brewery where restaurant industry workers were invited to indulge in a brief happy hour with beers and American Lamb tacos. American Lamb will also be promoted in July at EatDenver’s The Big Eat, an annual party celebrating the Denver area’s vibrant and dynamic independent restaurant scene. This signature summertime event features bites from more than 60 locally-owned restaurants. Chef Hosea Rosenberg from Blackbelly in Boulder, CO will be featuring a rotisserie leg of lamb dish on focaccia.
Looking forward, ALB will be present at Washington D.C.'s SAVOR event. SAVOR, organized by the Brewers Association, is an American craft beer and food experience held at the city's famous music hall, The Anthem. Approximately 110 craft brewers from around the nation will rally for this event to pair their most impressive beer with a perfectly crafted food bite. Between two recipes, American Lamb will be paired to compliment 8 different beers.
ALB is an industry-funded national research, promotion and information checkoff program that works on behalf of all American producers, feeders, seedstock producers, direct marketers and processors to build awareness and demand for American Lamb. ALB conducts promotion and research programs with the goal of creating greater demand and profitability for the entire industry. One of its long-term goals is to collaborate and communicate with industry partners and stakeholders to expand efforts to grow, promote, improve and support American Lamb.
