American Lamb Board
American Lamb
Checkoff Programs
The American Lamb Board (ALB) strategically invests checkoff funds guided by its strategic plan. The board conducts programs, within the scope of the Lamb Promotion, Research, and Information Order of 2022 and the Commodity Promotion, Research, and Information Act of 1996. ALB cannot influence legislation or policy.
Promotion
ALB's promotions work to expand the use of American Lamb beyond holidays by inspiring people to love our products for their flavor, versatility and nutritional value. ALB focuses on educating and motivating the channels and influencers that feed consumers. Audiences include retailers, chefs, nutritionists, butchers, food bloggers and media.
Examples of programs include ALB’s Food Blogger Network, social media contests, recipe brochures, videos, influencer retreats, farm/ranch tours and workshops, consumer events such as Lamb Jam, supplier partnerships, and supermarket and restaurant promotions.
Research
Your checkoff assessment funds research on lamb quality, productivity issues and other important topics.
Information
Keeping you informed about programs and topics influencing lamb demand are a valuable function of your checkoff assessment.
Information programs include promotional tools for industry use, the Cooperative Funding Program, American Lamb Summit and other educational conferences, and encouraging the next generation of sheep producers.
Stay informed
Every week, the American Lamb Board sends an email update. This is a great way for you to stay informed. Be sure to like and follow the Lamb Checkoff page on Facebook.
Quick Links
Evaluating Success
Understanding lamb market trends, sales, demand, consumer usage and attitudes, and the effectiveness of the lamb checkoff programs are key for developing sound programs, measuring progress and delivering value to all Lamb Checkoff contributors. ALB funds evaluation and metric studies by independent experts such as: Lamb demand analysis, market trends, retail sales, Menu trends, consumer insights, and return on investment.