ALB Serves Lamb Message at CAFÉ Conference
The American Lamb Board (ALB) served an assortment of lamb information to food educators in June, with a presence at the Center for the Advancement of Foodservice Education (CAFÉ) Leadership Conference in Portland, Maine.
The effort reached around 100 high school culinary education/Pro Start leaders as well as post-secondary educators from various universities, colleges and community colleges.
“This is a great way for ALB to connect with culinary educators,” says Peter Camino, ALB chair from Buffalo, Wyoming.
During this year’s conference, ALB distributed and promoted educational materials on both days of the event. At the information fair, lamb fabrication booklets and approachable recipe brochures were distributed along with an assortment of American Lamb promotional items.
For the opening reception, former Culinary Director of the Southern Maine Community College Chef Wilfred Beriau prepared and served an Indonesian Lamb Brochette to attendees. The main day of the conference brought an opportunity to reach culinary educators through a trends presentation. ALB's foodservice consultant gave a brief presentation on the American Lamb industry, followed by Chef Matt Ginn of Evo Kitchen + Bar in Portland, who gave a presentation on lamb in Eastern Mediterranean cuisine. Following ALB’s plan to attract culinary educators on a tight budget by highlighting approachable lamb dishes with global flavors, he focused on kebabs and skewers. Chef Ginn prepared and sampled lamb dishes he uses at his restaurant – lamb kefte, lamb leg kebabs with toum marinade and makenek.
ALB’s reach into culinary education goes beyond the personal appearance at CAFÉ. As a sponsor, ALB is recognized on the CAFÉ website and allowed to offer “Curriculamb”, a comprehensive culinary education resource on American Lamb, in emails to culinary educators. In addition, CAFÉ attendees will be added to ALB’s foodservice enewsletter distribution.
By sponsoring and participating at CAFÉ, ALB continues to reach Foodservice educators, providing them with the information and tools they need to share the benefits of American Lamb with their students.
ALB is an industry-funded national research, promotion and information checkoff program that works on behalf of all American producers, feeders, seedstock producers, direct marketers and processors to build awareness and demand for American Lamb. ALB conducts promotion and research programs with the goal of creating greater demand and profitability for the entire industry. One of its long-term goals is to collaborate and communicate with industry partners and stakeholders to expand efforts to grow, promote, improve and support American Lamb.
