New Food Influencer Content Introduced for Lamb Lovers Month

The American Lamb Board's (ALB) Lamb Lovers Month consumer promotion continues with new recipes and videos introduced by food influencer and YouTube personality, Billy Parisi.

"American Lamb consumers have told us they get recipe inspiration from YouTube," says Peter Comino, ALB chair from Buffalo, WY. "A chef like Parisi with more than 300,000 subscribers to his video channel provides ALB a level of consumer interaction that is vital to the work of the lamb checkoff."

Parisi, a classically trained chef, has over 15 years in the restaurant industry. His videos focus on homemade recipes from scratch while showcasing classic fundamental cooking techniques such as marinating, searing and reducing sauce to help elevate everyday cooking.

Parisi's recipe for Pan Seared Lamb Loin Chops with Tart Cherry Compote reminds consumers about the nutritious and flavorful properties of American Lamb. This video and recipe will be used to extend the reach and consumer engagement on ALB's digital platforms. Another video and recipe from Parisi will be available later this month.

ALB is an industry-funded national research, promotion and information checkoff program that works on behalf of all American producers, feeders, seedstock producers, direct marketers and processors to build awareness and demand for American Lamb. ALB conducts promotion and research programs with the goal of creating greater demand and profitability for the entire industry. ALB does not promote imported lamb. It does not promote wool. ALB is not funded by dues and is forbidden by law to influence legislation. It exists to promote lamb to consumers and provide information to help producers raise lamb more efficiently and effectively.