ALB Hosts Lamb Farm Tours for Food Influencers
People who influence opinions about food are taking to the backroads of America, learning how American Lamb is raised and natural resources are protected. The American Lamb Board (ALB) selected key market areas for the tours: Boston, Seattle, Boulder and Napa.
“Our Lamb Checkoff engages with food influencers because they multiply and add another layer of credibility to our messages. We’ve had numerous occasions when influencer relationships created opportunities we didn’t anticipate,” said Peter Camino, ALB chairman.
On August 1, 2022, a group of 25 Boston-area chefs and food media influencers made the trip to Lillooet Farm in Boxford, MA, for a deep dive into all things local lamb. A few of the trendsetting restaurants represented were Catalyst, Drink, Foundry on Elm, Harvest, Lincoln Tavern, Menton, No. 9 Park, Ovenbird Cafe, Porto, Sportello and Trade.
The day's events kicked off with a tour of Lillooet Farm led by owner, Nathaniel Higley, and farm manager, Doug Cook. The tour shed light on the intricacies of raising sheep in New England and highlighted the regenerative farming practices they employ.
Guests were treated to sheep's milk cheeses from Bell & Goose Creamery in South Hampton, NH, and a lamb-centric lunch prepared on-site by chef Brian Miller of Miller PCS, winner of 2 Lamb Jam honors. The lunch showcased a variety of lamb cuts in dishes such as Rotisserie Lamb Leg Shawarma, Braised Lamb Shank & Neck Ragu, and Spicy & Sticky Jerk Lamb Shoulder Kabobs.
As guests enjoyed the American Lamb lunch, Warren Means, owner and head butcher at Modern Butcher in Newburyport, MA, walked chefs through the process of breaking down a whole lamb carcass. He talked through strategies for reducing waste and increasing profit margin when sourcing whole lambs. The demonstration was accompanied by a lively discussion of how chefs have successfully sourced, prepared and served lamb at their restaurants.
The next tour, on September 18, ALB will host a group of influencers at Ninety Farms, which is just outside of Seattle. Ninety Farm's owner, Linda Neunzig, will personally give a tour of the farm, highlighting the sustainable practices she has implemented to successfully manage her sheep and land. Following the tour, attendees will observe a full lamb butchery demo and enjoy a lamb lunch.
Sharing the story of America Lamb farms and ranches is being purposefully added to ALB programs. Additional stories are on the AmericanLamb.com consumer website, plus preparation guidance, recipes, nutrition information and sources for American Lamb. If you’re considering hosting a farm or ranch tour, ALB’s Promotional Partnership Program may provide financial assistance. Contact rae@americanlamb.com for more information.
