ALB's Cultural Food Influencers Broaden Consumer Outreach
Recognizing the growing importance of minority populations as lamb consumers and growing interest in global flavors, the American Lamb Board (ALB) has expanded its network of social media influencers to include cultural experts. The international ties continue each month with a new featured global flavored recipe on ALB's social media channels and the opportunity for followers to receive a spice tin associated with making the recipe.
Jenny Dorsey, who specializes in Asian cuisine, is not only a chef and cookbook author, but also a recipe developer and food stylist. Her Instagram page, @chefjennydorsey, has almost 33,000 followers. Her American Lamb posts, with original recipes, include Grilled Lamb with Caramelized Tomato Sauce, Lamb Onigiri and Lamb Stir Fry.
Originally from Bombay, Nik Sharma is a food writer, photographer, cookbook author, and recipe developer who specializes in authentic Indian cuisine. Sharma's Instagram page, @abrowntable, has over 110,000 followers and his love for lamb is shared on his blog through recipes like Lamb and Dal Curry No. 1, Lamb Pizza with Pickled Onions and Grilled Lamb Chops with Garam Masala and Cumin.
Mahy Elamin is a cookbook author, culinary instructor and creator of Two Purple Figs blog. Her Instagram page, @Twopurplefigs has 255,000 followers. Elamin's Mediterranean background and love for lamb can be seen in the large variety of lamb recipes on her blog such as Carne Asada Fries, Lamb Birria and Crunchwrap Supreme.
Arwa is the Libyan-American content creator of Fig & Olive Platter, a food blog focused on simple Middle Eastern and Mediterranean recipes. Her Instagram account @figandoliveplatter has 215,000 followers and features original American Lamb recipes such as Lamb Shawarma and Middle Eastern Lamb Puff Pastry Triangles.
Cosette Posko is Lebanese and her food blog, Cosette’s Kitchen features recipes that celebrate and preserve her cultural traditions. Her Instagram page, @cosetteskitchen has 34,000 followers. Some of her American Lamb recipes are Lebanese Lamb Tacos, Fasolia Bi Lahame (Middle Eastern Lamb and Bean Stew) and Grilled Lamb Rib Chops – Pomegranate Molasses and Cinnamon with Mint.
Greek and Mediterranean are what Ful-Filled is all about – prepared with love and eaten to fuel body, mind and soul. This Instagram page has shared American Lamb recipes like Citrus Honey Glazed Lamb Shanks with its 114,000 followers.
For additional information on how influencers have added more power to ALB consumer outreach, click here.
