American Lamb is Virtually Everywhere
Research shows 85% of Americans say they go online daily. That figure includes the 31% who report going online almost constantly, as well as 48% who say they go online several times a day. To reach consumers in the digital space, American Lamb Board (ALB) is working with wine experts, chefs, bloggers, butchers and nutritionists to host virtual classes to share information about the versatility and benefits of American Lamb.
“Online learning is the norm so educating consumers about American Lamb through virtual programs is something ALB is excited to provide,” said Peter Camino, ALB Chairman.
According to the 2021 ALB consumer research, consumers want and need more information about lamb cuts. Most consumers are only familiar with one or two cuts and recipes, and they are interested in expanding their lamb use. ALB’s lamb cuts section on AmericanLamb.com is the second most frequently visited page after time and temperature guidelines.
Last month, ALB partnered with Kelly Kawachi from Blackbelly Market to do a virtual butchery demonstration highlighting American Lamb cuts and cooking methods. The live class sold out with 100 consumer attendees and is available for viewing on ALB's consumer YouTube channel.
