ALB Promotes Holiday Roasts for Festive Celebrations

Holiday gatherings offer the perfect opportunity to savor the rich taste of American Lamb with loved ones. Throughout November and December, the American Lamb Board (ALB) hosted the “Season’s Greeting Giveaway,” inviting consumers to sign up for the newsletter for a chance to win a lamb leg roast and a roasting pan. The campaign was a resounding success, witnessing record-high traffic on the ALB website and welcoming over 3,000 new subscribers to the newsletter distribution list.

The dedicated campaign page featured roasting guides and inspirational holiday recipes, empowering consumers to infuse the exceptional flavor of American Lamb into their holiday party plans. To enhance the culinary experience, ALB collaborated with two esteemed food bloggers who shared their creativity on social media.

The Curious Plate crafted the enticing Oven Roasted Boneless Lamb Leg Roast with Coffee Crust

Swarnika contributed a mouthwatering Pistachio-Mint Crusted Lamb Shoulder Roast

Needing more inspiration for your holiday parties? Explore the latest blog post where ALB staff and board members share their favorite, tried-and-true holiday lamb dishes. These remarkable picks are guaranteed to elevate your holiday recipe collection.

Happy Holidays,

The American Lamb Board Staff