American Lamb Board
Lamb Summit 2022
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American Lamb Summit Underway in Michigan
"The whole goal is improving the quality of American lamb, making a better product and making us more competitive," said Brenda Reau, president of the Michigan Sheep Producers Association. "I think some of the information that people will learn is cutting edge and it will inspire them to go forth and make some changes in their operation."
Importance of Genetic Selection a Big Topic at American Lamb Summit
"Really what we're trying to do is create a practical environment for moving the sheep industry into the genetics world," said Ben Lehfeldt.
Improving Sheep Production and Lamb Quality Focus of American Lamb Summit
Travis Hoffman, PhD, is the Extension Sheep Specialist at North Dakota State University and the University of Minnesota. He says connecting producers with what quality of meat that their animals are producing is vitally important.
Non-Traditional Market a Growing Opportunity
"It’s important for them (producers) to learn our side of the business," says Ronnie Berry, owner of a major Halal meat retailer in the Detroit area.
Increasing the U.S. Lamb Industry’s Competitiveness and Recapturing Market Share from Imports
Nick Forrest, Ohio sheep producer and foodservice entrepreneur, urges producers to market what consumers want to buy. That means knowing when their lambs' optimum marketing time is and putting flavorful, lean product in the package, not fat.
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American Lamb Board
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American Lamb Summit Purpose
Inspire the next level of change and collaboration among all segments of the US Lamb industry to improve our competitiveness, product quality and productivity through increased use of the most efficient, progressive management tools.