American Lamb Board

Direct Marketers

Promotional Tools

The American Lamb Board has developed non-traditional marketing tools, designed to help direct-to-consumer marketers and suppliers better understand the US Muslim and Hispanic markets.

American Lamb Holidays

Cultural holidays are a great time to promote American Lamb. Download the American Lamb Holidays Calendar to view upcoming festivities.

Download the Calendar

Hispanic Market Toolkit

Marketing Guide
Sales Presentation (PDF)
Sales Presentation (PowerPoint)
Pasture to Plate Brochure
Local Flavor Brochure for Hispanic Consumers

Muslim Market Toolkit

Marketing Guide
Sales Presentation (PDF)
Sales Presentation (PowerPoint)
Pasture to Plate Brochure
Local Flavor Brochure for Muslim Consumers

Pricing Calculator

Lamb producers in many parts of the US have a diversity of marketing options available to them. The profitability of these marketing options can vary throughout the year. The American Lamb Board partnered with Michigan State University to develop a profit calculator producers can use to assess nontraditional market opportunities. Download the profit calculator and instructions using the buttons below.

• Profit Calculator Instructions (Word)

• Profit Calculator (Excel)